// CUSTOMER
Ideal customer and assortment strategy
Assessment of the consistency of the brand's identity and values, identifying potential for improvement.
Defining the ideal customer, detailed brand personas - or revising existing ones.
Assessment of the current brand positioning and growth potential.
Analysis of the key characteristics of the product assortment and distribution strategy.
// ASSORTMENT
Category and assortment management
Implementation of category management concepts (Retail) and product hierarchy (Fashion). Definition or revision of key assortment characteristics, business objectives, and consistency in collection building and management.
Development of category role concepts (Retail) and assumptions of the assortment plan (Fashion).
Recommendation of IT solutions.
// SUPPLY CHAIN
Supply chain improvement
Comprehensive analysis of efficiency and operational excellence of the entire supply chain (Fashion, Retail). Benchmarking and identification of improvement areas based on best sector practices.
Detailed analysis and design of Product Preparation processes: Planning, Design, Sourcing and Procurement, inbound logistics, Supplier management (Fashion, Retail).
Analysis of IT solutions in the supply chain area, recommendation of tools, support for implementing dedicated solutions (custom build).
Design and improvement of the organizational structure of the Product Preparation and supply chain department.
// COMMERCE
Implementing e-commerce and new business models
Analysis of the current operation of digital channels and identification of recommendations in the business area (key financial indicators), technology area (technology stack, stability and performance, security level and regulatory compliance).
Comprehensive implementation or takeover of ecommerce solutions based on the Magento platform.
Implementing new business models in the second-hand clothing cycle (recommerce, rental, repair - partner solution)
