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About the company

Reif Fashion is a specialized consulting and educational company that combines industry knowledge with modern technology, supporting the long-term growth of companies.


The founder of the company, Rafał Reif, has over 18 years of experience in international consulting firms in Poland and Europe.


Former EY Consulting Partner, director at Accenture, responsible for managing the Fashion & Retail sector in Poland and collaborating with the innovation department in Milan. Throughout his career he has worked with the largest companies in the fashion, beauty and home sectors in Poland. Graduate of Poznań University of Economics and Business and Fashion Brand Management at Polimoda in Florence.


Together with a team of experts we are supporting business and technology projects in the following areas:

  • Concepts for brand personas and the ideal customer

  • Assortment management strategies

  • Improving supply chain processes

  • Implementing and optimizing e-commerce solutions - Magento platform analytics solutions (together with a partner)

  • Automation of business processes (assortment, supply chain)

Reif Fashion is a specialized consulting and educational company that combines industry knowledge with modern technology, supporting the long-term development of companies.


The founder of the company, Rafał Reif, worked for over 18 years in international consulting firms in Poland and Europe.


Former EY Consulting partner, director at Accenture, responsible for managing the Fashion & Retail sector in Poland and collaborating with the innovation department in Milan. He has delivered several dozen projects working with the largest companies in the fashion, beauty, and home sectors in Poland. Graduate of Poznań University of Economics and Business and Fashion Brand Management at Polimoda in Florence.


Together with a dozen-strong team of experts in business and technology, we carry out projects in the following areas:

  • Concepts for brand personas and the ideal customer

  • Assortment management strategies

  • Improving supply chain processes

  • Implementing and optimizing e-commerce solutions - Magento platform, Google Analytics 4 (GA4) analytics solutions (together with a partner)

  • Automation of business processes (assortment, supply chain)

Reif Fashion is a specialized consulting and educational company that combines industry expertise with modern technology, supporting the long-term development of companies.


The company's founder, Rafał Reif, worked for over 18 years in international consulting firms in Poland and Europe.


Former partner at EY Consulting, director at Accenture, responsible for managing the Fashion & Retail sector in Poland and cooperating with the innovation department in Milan. He has completed dozens of projects working with the largest companies in the fashion, beauty and home sectors in Poland. A graduate of the Poznań University of Economics and Business and Fashion Brand Management at Polimoda in Florence.


Together with a team of a dozen or so experts in business and technology, we carry out projects in the areas of:

  • Concepts for the brand persona and ideal customer

  • Assortment management strategies

  • Improving supply chain processes

  • Implementing and optimizing e-commerce solutions - Magento platform, Google Analytics 4 (GA4) analytics solutions (together with a partner)

  • Automating business processes (assortment, supply chain)

Kodawari - a Japanese word meaning striving for perfection, continuous improvement, and extraordinary attention to detail

Rafał Reif Fashion Ltd.

Mokotowska Street 52A / 10

00-654 Warsaw